September 30, 2023

Atari CEO, Wade Rosen, Betting Big on Retro Gaming

This post may contain affiliate links from places like Amazon and Green Man Gaming — and we may earn a small commission when you click these links. All earnings will go to keeping this website as minimally ad-free as possible. Learn more here.

Atari CEO, Wade Rosen, Betting Big on Retro Gaming

By Joel | September 30, 2023

In a refreshing blend of nostalgia and innovation, Atari, the illustrious brand synonymous with the dawn of the video game era, is voyaging back to its roots.

Under the insightful leadership of the new CEO, Wade Rosen, Atari is not striving to compete with the contemporary console juggernauts but is instead focusing on rejuvenating its timeless classics. The legendary Atari 2600 console is slated to make its groundbreaking return in November 2023.

Atari, Atari 2600+, Wade Rosen, Retro Gaming, Video Games, Gaming Industry, Pong, Space Invaders, Modern Consoles, Gaming Community, New Content, Gaming Innovation, Gaming Legacy.

Atari’s Illustrious Legacy

Atari, the legendary pioneer of video gaming, first dazzled the world in the 1970s, creating a cultural phenomenon with games like Pong and Space Invaders, and laying the foundation for the multibillion-dollar gaming industry we recognize today. However, the journey wasn’t always brimming with high scores and victory dances, as the company faced tumultuous times, including financial struggles and changes in ownership.

> Visit the Atari Vault of games on Steam

Wade Rosen Steps In

Now, with Wade Rosen at the helm, there is renewed hope and a sense of anticipation surrounding the brand. Rosen is not just banking on the extensive and devoted fan base of retro gaming enthusiasts but is also aiming to introduce the golden classics to a new generation of gamers.

Speaking to CNN, Rosen shared, “I think the 2600+ has legs because there’ll be new content, new games coming out but also additional ways to play these games and to make them accessible to larger communities.” He acknowledges the irreplaceable status of modern gaming consoles and asserts, “Do I think these things are going to replace modern consoles? Absolutely not. There’s like no way that would happen, nor would they need to. They’re radically different things.”

The Atari 2600+: A Retro Revolution

The forthcoming Atari 2600+ is not merely a reproduction of the past; it’s a celebration of it, combining the charming simplicity of retro games with modern advancements. It is envisioned as a bridge between eras, showcasing how the essence of gaming remains unchanged despite the evolution of technology.

Atari’s innovative approach aims to make these retro gems more accessible, fostering a broader and more diverse gaming community and highlighting the universal appeal of its timeless creations. The 2600+ is set to feature both the revered classics and new content, providing a versatile gaming experience and catering to the nostalgic cravings of Atari aficionados, while enticing new fans.

A Harmonious Blend of Past and Future

Atari’s revitalization strategy, orchestrated by Wade Rosen, symbolizes a harmonious marriage between nostalgia and progress. This endeavor to resurrect the charm of retro gaming is a testament to Atari’s enduring legacy and its ability to adapt and thrive in the ever-evolving gaming landscape.

As the gaming world eagerly anticipates the return of the Atari 2600+, Atari is poised to re-establish itself as the beacon of gaming culture, reminding us all of the simple joys and boundless imagination that are the essence of video games.

By embracing its heritage and innovating for the future, Atari is not just preserving its legendary status but is also contributing to the rich tapestry of gaming history.

November 3, 2023
Making Waves: Tunnel Boat Terror (Demo) Impressions

Immerse yourself in the extreme conditions and compete against real-life racers to become a power boat racing legend.

Read More
November 2, 2023
Surviving the Unthinkable: How Tsutomu Yamaguchi Lived through Two Atomic Bombs

Learn about the incredible story of Tsutomu Yamaguchi, the man who survived both atomic bombings in Hiroshima and Nagasaki.

Read More
November 1, 2023
Candy Overload? Here's How to Make the Most of Your Leftover Halloween Treats

Discover creative and delicious ways to repurpose your kids' leftover Halloween candies with our expert tips

Read More


February 8, 2023
Starfighter Renegade (Steam) Review

Blast your way through waves of alien fighters in this exciting 3D aerial combat game!

April 25, 2020
Blood Rally Show PC Review

If you like racing games or just like having a bloody good time in general, you should definitely check out Blood Rally Show!

June 17, 2023
Are You Ready to Confront Your Deepest Fears? Layers of Fear (Steam) Review

Layers of Fear promised that every step forward fills your heart with trepidation, as the line between reality and nightmare blurs before your eyes.

September 23, 2021
Help Aliens Escape Rural Germany in Plan B From Outer Space: A Bavarian Odyssey

A clash of cultures like you’ve never seen before,

February 10, 2022
Welcome to Hell! Kingdom of the Dead (Steam) Review

There could only be one hero in this kingdom. Will it be you?

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram